Artificial intelligence
An AI assistant that answers with your information
The AI works 24 hours a day with your Q&A pairs, documents, and web pages: it drafts the reply to each conversation, places orders, and generates CFDI invoices. Your team reviews, sends, and measures how well it answers.

What the assistant changes in your operation
From visitor to buyer, without friction
The assistant suggests products based on the intent of each message and can close the sale within the same conversation.
Support that never sleeps or takes vacations
Stock availability, order status, return policies — answered automatically at any hour, any day.
One agent, four contact channels
Web widget, WhatsApp Business, Facebook, and Instagram — served by a single assistant without duplicated configuration.
You set the limits. The bot doesn't cross them.
Minimum privilege principle: the chatbot only accesses what it needs to see. Active guardrails protect your customers' privacy.
Your assistant, where your customers are
A single AI agent covers all messaging touchpoints without configuring each channel separately.
- Website widget
- WhatsApp Business
- Facebook Page

The four channels of the assistant
Website widget
An embedded chat widget on your store attends to visitors automatically, answers catalog questions, and converts purchase intent into an order.
WhatsApp Business
Your WhatsApp Business number becomes an automated sales and support channel. Customers chat as usual; the assistant responds with real data from your business.
Facebook Page
Conversations on your Facebook page are handled automatically, with the same quality and consistency as every other channel.
Instagram
Instagram direct messages connected to the same assistant. Handles questions about products, availability, and shipping without your team replying one by one.
What can your assistant do?
Every capability is connected to real data from your Fenicia account — not hardcoded answers.
- Generate CFDI invoices
- Suggest products
- Place orders automatically
- Answer support questions
- Escalate to a human

Five capabilities, with your data
Generate CFDI invoices
The customer requests their invoice in the chat. The assistant generates it using the order data and sends it without any intervention from your team.
Suggest products
Analyzes message intent and recommends the most relevant products from your catalog, with automatic inventory availability.
Place orders automatically
Processes the order directly from the conversation: confirms product, quantity, address, and payment method, then creates the order in Fenicia.
Answer support questions
Product and service information, stock levels, order status, and your business policies — answered without escalating to a human agent.
Escalate to a human
When the situation requires it, the assistant transfers the full conversation context to the right team member. The customer never has to repeat themselves.
It answers with what you upload
The knowledge base defines what the assistant knows. Fill it with your business answers and the documents and web pages you authorize. The assistant learns from four information sources you control. No information leaves your authorized ecosystem.
- Your own Q&A pairs
- PDF documents up to 20 MB
- Authorized web addresses
- Fenicia data

What your assistant knows
Fenicia data
Catalog, inventory, orders, and customer profiles accessible through the secure APIs of your account. Information is always current.
Q&A pairs
Load your own Q&A for return policies, warranties, shipping times, payment methods, and any details specific to your business.
Authorized URL list
Define which web pages the assistant can read to answer questions about your catalog, categories, or site content.
PDF documents
Product specs, manuals, terms and conditions, price lists — the assistant extracts knowledge from the documents you authorize.
You set the assistant limits
The assistant follows the minimum privilege principle: it only queries the information each type of question needs. Guardrails, always-on filters, stop it from sharing sensitive business data or data from other customers. Privacy is built in by design.
- Generative AI models
- Minimum privilege principle
- Guardrails and privacy
- Never exposes other customers data

Real AI, not button trees
The Fenicia assistant understands open-ended language and handles complex conversations because it uses state-of-the-art AI models, not fixed flows.
Generative AI models
Understands intent expressed in natural language, with context from the full conversation. No numbered options required.
Minimum privilege principle
Secure, controlled access: the assistant can only query the specific information needed for each type of request. Nothing more is exposed.
Guardrails and privacy
Active filters prevent the assistant from sharing sensitive business information or data from other customers. Privacy by design.
Measure how well it answers
See the success rate and escalation rate of the assistant. Mark each reply as correct or incorrect to learn what your knowledge base is missing.
- Success and escalation rates
- Feedback on each reply
- AI-assisted conversations on the panel

AI works inside your customer support
Less time typing the same reply.
Suggested reply
Generates a draft reply for the open conversation. Your agent reviews it, edits it, and sends it.
On or off per conversation
Turn the assistant on or off in each conversation, depending on the customer and the topic.
Inside your inbox
Works in the conversations you already handle, with the customer's orders in view.
Orders from the conversation
Confirms product, quantity, address, and payment method, and places the order in Fenicia without leaving the chat.
CFDI invoices in the chat
The customer requests their invoice in the conversation and the assistant generates it from the order data.
Support 24 hours a day
Answers stock, order status, and your business policies at any hour, any day.
More AI across the platform
AI also helps with the catalog and with publishing.
- Publishing with AI
- Related products
- Bulk editing with AI

Three uses of AI beyond support
Publishing with AI
Suggests the category and fills in attributes when you publish to a channel, per product or in bulk.
See integrationsRelated products
Shows similar products with semantic search, from each product page.
See the ERPBulk editing with AI
Use an AI step inside the visual flows that edit your catalog in bulk.
See automations
Frequently asked questions about AI
What does the AI assistant do in customer support?
It generates a draft reply for the open conversation. You can turn the assistant on or off in each conversation.
What information does it answer with?
Your knowledge base: Q&A pairs you upload, PDF documents up to 20 MB, and web addresses you authorize.
How do I know if the assistant answers well?
The metrics show its success and escalation rates. You can also mark each reply as correct or incorrect.
Does the assistant place orders and generate invoices?
Yes. From the conversation it confirms the order details and creates it in Fenicia, and it generates the CFDI invoice when the customer asks for it.
How does it protect my customers' information?
The assistant operates under the minimum privilege principle: it can only access the data needed for each type of query (inventory, the asking customer's order, public catalog). It never exposes other customers' data, business financial information, or credentials. Active guardrails filter any response that could violate these boundaries.
In which conversations does it work?
In the conversations of your support inbox. You can connect WhatsApp, Messenger, and Instagram, and add a chat widget to your site.
Where else is AI used in Fenicia?
When publishing to channels, to suggest category and attributes. In the catalog, to show related products. And in bulk-edit flows, as a step of the flow.
Is the Fenicia chatbot different from traditional flow bots?
Yes. Traditional flow bots work with fixed decision trees: the user chooses from numbered options and the bot follows a predefined script. The Fenicia assistant uses generative AI models that understand open-ended language, maintain conversation context, and handle questions no script could anticipate.
Can I train it with information specific to my business?
Yes. In addition to Fenicia data, you can feed the assistant custom Q&A pairs, a list of authorized URLs for it to read from your site, and PDF documents such as product specs or internal policies. Everything you upload stays under your control.
Does it work on all channels at the same time?
Yes. A single assistant covers your web widget, WhatsApp Business, Facebook, and Instagram simultaneously. Configuration is done once; behavior is consistent across all channels. No need to maintain separate bots per platform.
Support your customers with the help of AI
Talk to a specialist and see the assistant with your own information.