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E-commerce specialized CRM

Every customer's history, updated automatically.

Your customer data flows in from every channel on its own. No imports, no syncing. Manage leads, convert opportunities, and support your buyers from a single panel.

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All your buyers in your CRM — automatically

Every order from Shopify, Amazon, MercadoLibre and more creates or updates the customer profile without manual entry.

From prospect to customer, in a clear process

Dynamic forms, pipelines, and deal tracking configured to your sales workflow. Nothing slips through.

Serve all your channels from a single inbox

Messages from your online store, marketplace, and support widget — unified without switching screens.

An AI chatbot trained on your business

Automatically answer catalog, order, and policy questions around the clock.

Customers

All your customers, always up to date

Create customers manually, import them from CSV, or let it run automatically: buyers from your sales channels enter your CRM with reconciled data from their very first order.

Manual customer creation

Register customers directly in your CRM with all their contact information, address, and preferences. Data available from the first moment, ready to segment and communicate.

Automatic import from marketplaces

Customers who place orders on your connected channels — Shopify, Amazon, Mercado Libre, and more — are automatically imported and reconciled in your CRM. No duplicate entry, no manual work.

Dynamic segments

Create segments that update in real time based on customer properties and purchase behavior: frequency, value, favorite channel, category, and more. Always current, no maintenance required.

Customer lists

Organize manual lists or import contact databases from CSV. Perfect for specific campaigns, loyalty programs, and segmented communications that do not depend on automatic rules.

Potential Customers

From prospect to customer in a clear process

Register leads, manage business opportunities, and capture prospects with dynamic forms — all in configurable pipelines that reflect your exact sales process.

Leads

Record each potential customer with their contact information, source channel, and interest stage. A centralized entry point for all your prospects, regardless of how they arrived.

Lead pipelines

Create multiple pipelines to manage the lifecycle of your leads by source channel, product line, or sales team. Each pipeline has its own custom stages and progression rules.

Deals

Record sales opportunities with estimated value, close probability, and expected date. Convert qualified leads into deals with a single click and track every active opportunity.

Deal pipelines

Manage the lifecycle of your business opportunities with multiple customizable pipelines. Each pipeline reflects your sales process with custom stages, owners, and criteria.

Dynamic forms

Create lead capture forms, satisfaction surveys, and contact forms. Configure fields, validations, and automatic actions — like creating a lead or assigning to a pipeline — triggered on every submission.

Conversations & Support

Serve your customers from a single panel

Website widget, unified inbox, and support tickets — with an AI chatbot that responds, acts, and escalates on behalf of your business.

Website widget

Add a chat widget to your website in minutes. Visitors can start real-time conversations, and all interactions land directly in your centralized team inbox.

Unified inbox

All conversations — from web chat, forms, and integrated channels — in a single shared inbox for your team. No lost messages, no switching between windows or tools.

Support tickets

Convert conversations into trackable tickets with priority, status, and agent assignment. Manage the full support lifecycle from open to resolved and closed.

Artificial Intelligence

AI-Powered Chatbot

Frequently asked questions about CRM

Are customers from my marketplaces automatically imported into the CRM?
Yes. Every time a buyer places an order on one of your connected channels — Shopify, Amazon, Mercado Libre, and more — their information is automatically imported and reconciled in your CRM. If the customer already exists, their data is updated without creating duplicates.
What is the difference between a dynamic segment and a customer list?
Dynamic segments update automatically: you define the rules (e.g., "customers who purchased more than 3 times in the last 90 days") and the CRM includes or excludes customers in real time as their behavior changes. Lists are static: you build them manually or by importing a CSV, and they only change when you edit them.
Can I have lead pipelines and deal pipelines at the same time?
Yes. You can create as many pipelines as you need, for both leads — early-stage prospects — and deals — opportunities with projected value and close dates. Each pipeline has its own configurable stages and can be used for different products, teams, or source channels.
What are dynamic forms used for in the CRM?
Forms let you capture leads directly from your website or campaigns, run post-sale satisfaction surveys, and offer personalized contact forms. Each submission can trigger automatic actions: creating a lead, assigning it to a pipeline, or notifying your sales team.
Can the AI chatbot see a specific customer's orders?
Yes. The chatbot is connected to your operational data in real time: orders, inventory, and product catalog. It can answer questions like "What is the status of my order?" or "Is X product available?" without human intervention, with accurate and up-to-date information.
Can I train the chatbot with my own business information?
Absolutely. You can train it with your own Q&A pairs, upload PDF documents (manuals, return policies, catalogs), and add website URLs so the chatbot responds based on your content. Training is personalized per business and updated whenever you decide.

Ready to manage customers, leads, and support in one place?

Talk to a specialist and discover how Fenicia CRM centralizes your customer relationships from first contact to post-sale.

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