Know Your Customers Like Never Before
The only CRM designed specifically for e-commerce. Unify customer data from all your channels, automate follow-ups, and increase retention with actionable insights.
Maria Garcia
VIP Customer • 12 orders
$24,500
Total Value
12
Orders
$2,041
Avg. Ticket
+35%
Retention increase
+28%
LTV growth
60%
Time reduction
4.8x
Average ROI
Everything You Need to Manage Customers
E-commerce specialized tools that go beyond a traditional CRM
360° Customer View
Complete history of purchases, interactions, support tickets, and behavior across all channels in a single profile.
- Unified order history
- Purchase preferences
- Customer Lifetime Value (LTV)
- Automatic segmentation
Sales Pipeline
Visualize and manage B2B sales opportunities, quotes, and negotiations with customizable Kanban boards.
- Customizable stages
- Close probability
- Projected value
- Sales rep assignment
Smart Automation
Create automated workflows to nurture leads, recover abandoned carts, and reactivate inactive customers.
- Behavior triggers
- Email sequences
- Automatic notifications
- Lead scoring
Integrated Email Marketing
Send segmented campaigns directly from the CRM with templates optimized for e-commerce.
- Responsive templates
- A/B testing
- Open rate metrics
- Catalog integration
Omnichannel Messaging
Communicate with customers via WhatsApp, email, SMS, and chat from a unified inbox.
- WhatsApp Business API
- Live chat
- Bulk SMS
- Centralized history
Customer Analytics
Dashboards with key retention metrics, recurrence, RFM, and purchase behavior insights.
- RFM analysis
- Customer cohorts
- Retention rate
- Churn prediction
Automatic Customer Segments
Fenicia automatically classifies your customers based on their purchase behavior using RFM analysis
Customers with high LTV and purchase frequency
Recurring purchases, brand promoters
Customers with declining activity
First purchase in the last 30 days
No activity in more than 90 days
Maximum engagement and conversion
Pre-configured Automation Workflows
Activate proven workflows that increase conversions and retention without writing a single line of code
New Customer Welcome
Trigger: First purchase
Cart Recovery
Trigger: Abandoned cart (1h)
Customer Reactivation
Trigger: No purchase in 60 days
Post-Sale & Reviews
Trigger: Order delivered
Need a custom workflow? Our consulting team can help you.
Learn About Consulting ServicesVisual Sales Pipeline
Ideal for businesses selling to other businesses. Manage quotes, negotiations, and sales closings with full visibility of the commercial process.
- ✓Kanban board with customizable stages
- ✓Automatic lead assignment by territory
- ✓AI-powered close probability
- ✓Real-time sales forecast
- ✓Activity history per opportunity
- ✓Integration with quoting and invoicing
Sales Pipeline
Prospect
12
$45,000
Contacted
8
$32,000
Proposal
5
$28,000
Negotiation
3
$18,000
Closed
2
$12,000
Marketing Tools Integrations
Connect Fenicia CRM with your favorite communication and marketing tools
WhatsApp Business
1:1 conversations and broadcasts
Mailchimp
List and campaign synchronization
Klaviyo
Advanced email automation
Zendesk
Tickets and customer support
HubSpot
CRM and marketing automation
Intercom
Chat and in-app engagement
CRM Use Cases
D2C E-commerce
Build direct relationships with end consumers. Automate post-sale communications, manage loyalty programs, and increase recurrence.
B2B Wholesale
Manage relationships with distributors and retailers. Sales pipeline, personalized quotes, and key account tracking.
Omnichannel
Unify customers from physical store and online. Single customer view regardless of the channel where they purchase.
Frequently Asked Questions About CRM
Is the CRM included in all plans?
Yes, all basic CRM features are included in all plans. Advanced automations and AI-powered segmentation are available starting from the Standard plan.
Can I import my existing customers?
Absolutely. You can import customers via CSV, Excel, or automatically sync from your connected sales channels. Data is automatically unified to avoid duplicates.
How does the WhatsApp integration work?
We use the official WhatsApp Business API. You can send individual messages, broadcasts to specific segments, and automate responses. All messages are recorded in the customer history.
Can I create custom fields?
Yes, you can create custom fields for customers, orders, and sales opportunities. This allows you to adapt the CRM to your specific business needs.
Ready to know your customers better?
Start free and discover how Fenicia CRM can increase your retention and sales