Shopify agency · Redesign and optimization
Your Shopify store, improved to sell more.
We walk through your store the way your customer does, from the home page to checkout, using our conversion rate optimization (CRO) method. Based on what we find, we decide with you: optimize in parts, update the theme or redesign.
We work on your current storeNo commitment.
- 12+ yearsbuilding online stores
- 120+ brandsin Mexico and abroad
The journey we review
Six steps, from the first click to the next purchase.
- HomeTrust and navigation.
- CollectionFilters and search.
- ProductWhere most decisions happen.
- CartClear costs and shipping.
- CheckoutSteps and payment methods.
- ConfirmationRepeat purchase and tracking.
Every page, on mobile and on desktop.
Some of the brands we work with
Choose your case
What is wrong with your store?
Do you have visits but few sales?
Signs you will recognize
- Visitors and paid ads arrive, but few orders come in.
- Many carts are created and few payments are completed.
- People ask on WhatsApp what the product page should have said.
What we do
We audit your store with the CRO method, find where the purchase drops off and first fix the pages that matter most: product, cart and checkout.
How it is hired
Optimization project, quoted after the audit
Does your store no longer look like your brand?
Signs you will recognize
- Your brand changed and the store did not.
- Your competitors look more professional than you.
- You avoid sharing the link to your store.
What we do
We redesign the store on a new foundation, with your current identity and the CRO method applied from the design stage. We keep your URLs and your search rankings.
How it is hired
Redesign project, with a fixed price and timeline
Does every change need a developer?
Signs you will recognize
- Your theme predates Online Store 2.0.
- You pay for apps nobody uses or that slow the store down.
- Something in checkout or the confirmation page stopped working after a Shopify change.
What we do
We update your theme, clean up the apps and rebuild with Shopify's current tools whatever stopped working.
How it is hired
Update project, quoted after reviewing your store
Do you want to sell more without spending more on ads?
Signs you will recognize
- Your sales are steady, but not growing.
- Most people buy from their phone and your store is slow there.
- You do not know which change moved your sales and which did not.
What we do
We work with you every month: we review performance, propose data-backed improvements, apply them and measure their effect.
How it is hired
Standard plan: $11,849 MXN per month
Is your store not on Shopify? Migrate to Shopify
Conversion rate optimization (CRO) method
We do not change things on a whim. We change what stops the purchase.
Every improvement comes from a page-by-page review with an e-commerce conversion checklist. Changes are prioritized by their impact on sales and by the cost of making them.
- Step 01
Measure
We read your analytics: where visitors come from, which page they leave on and which device they use.
- Step 02
Audit
We review the eight page types of your store against the conversion checklist.
- Step 03
Prioritize
We rank each finding by its impact on sales and the cost of fixing it. We start with what pays off most.
- Step 04
Apply
We make the changes on a copy of your theme and publish them once they are tested.
- Step 05
Compare
We measure before and after with the same indicators, and show you the result.
The eight pages we review
General
Header, menu, search, trust signals and speed across the whole store.
Home
What you sell, why buy from you and where to start, in the first seconds.
Collection
Filters, sorting, product cards in the list and how a product gets found.
Product
Photos, price, variants, shipping, returns and reviews: the page that matters most.
Campaign pages
What the ad promises is the first thing visitors see when they land.
Cart
Shipping cost visible before paying, discounts and suggested products.
Checkout
Steps, payment methods used in Mexico, guest checkout and security signals.
Confirmation
Sale tracking, order follow-up and the next purchase.
What you receive
Findings report
Each problem, on which page and why it holds back the purchase.
Screenshot evidence
Each finding with its screenshot, on mobile and on desktop.
Priority
Ordered by impact on sales and by cost to fix.
Costed plan
The changes we propose, with a price and a timeline.
What we improve
What we improve in your store
From a tweak on the product page to a full redesign. The scope is set by what the audit finds, not by a fixed package.
What your customer sees
Design and brand
We refresh the store when your brand has changed or it looks worse than your competition.
Product page
Photos, variants, sizes, shipping and returns in plain view, so nobody has to ask you on WhatsApp.
Cart and checkout
Clear costs from the cart, guest checkout and the payment methods your customer uses.
Speed and mobile
Images, scripts and apps that slow the store down on mobile, where most people buy.
What is behind it
Apps and theme
We remove surplus apps, replace old ones and move your theme to Online Store 2.0.
Shopify changes
Shopify retired the old checkout scripts and customizations. We rebuild them with its current tools.
Google and SEO
Titles, descriptions, structured data and the speed Google measures on your store.
Tracking
Analytics and your ad pixels recording every sale, so you can decide with data.
What suits you
Redesign, optimize or migrate?
You do not always have to rebuild the store. The audit tells you which of these three paths applies.
If your foundation is healthy
We optimize in parts
Your theme is recent and your brand has not changed. We fix what the audit prioritizes, page by page, without touching what already works.
If your store has fallen behind
We redesign
Your theme predates Online Store 2.0, your brand has changed or every tweak needs a developer. We redesign on a new foundation and keep your URLs.
If your store is not on Shopify
We migrate
You sell on WooCommerce, Magento, Tiendanube or another platform. We move you to Shopify with your data and your search rankings.
No risk
Your store keeps selling while we improve it
Changing a store that already sells carries risk. These four rules control it on every project.
On a copy of your theme
We work on a duplicated, unpublished theme. Your live store is not touched until the switch.
Your URLs do not change
Products and collections keep their address. If one changes, we redirect it with a 301.
Outside peak season
We publish away from Hot Sale and Buen Fin, at low-demand hours.
You can go back
Your previous theme stays saved. If something does not work, it is restored in minutes.
How it is hired
A project or an improvement every month
A redesign or a large update is quoted as a project. If you prefer to improve step by step, we do it with a monthly plan.
Project
Redesign or update
Fixed price and timeline, after reviewing your store.
- Audit with the CRO method
- Change plan with its cost
- Implementation on a copy of your theme
- Before-and-after measurement
- You pay 60% upfront and 40% on delivery. 15% discount for payment in full, or 3 to 12 interest-free installments
Continuous improvement
Monthly support plans
Basic
$4,589 MXN / monthUp to 3 design changes and 2 installed apps per month. Response within 48 to 72 business hours.
StandardMost popular
$11,849 MXN / monthMonthly performance review, data-backed recommendations, up to 8 design changes and product SEO. Response within 24 to 48 business hours.
Dedicated
$32,849 MXN / monthAssigned specialist, unlimited design changes, campaign pages and integrations. Incidents resolved in under 24 hours.
A full redesign is not part of the plans: it is quoted as a project.
Clients
Brands that already improved their store
«Skin care is a highly competitive market, and we needed to stand out and grow. Fenicia helped us optimize our design, improve our operation and increase our sales with concrete strategies.»
«We wanted to stand out against big appliance and air fryer brands. They delivered a beautiful design that conveys our product.»
«Thanks to Fenicia we were able to sync our catalog of thousands of products across different platforms, speed up our digital channels and increase sales on our website.»
Frequently asked questions
What people usually ask us
Cannot find your question here? Tell us what is wrong with your store.
Talk to an expertDo I have to rebuild my whole store?
Do you guarantee I will sell more?
Will I lose sales or search rankings?
How much does it cost?
My store stopped working properly after a Shopify change. Can you fix it?
What happens with the apps I already pay for?
Another agency built my store. Can you work on it?
Find out what is holding back your sales.
Tell us what is wrong with your store and we will propose where to start.